We've got the marketing products you need, and the marketing expertise you've been looking for!

Hot off the Presses!

Combining 1:1 with Ingenuity = More Sales

February 16th, 2015

Sometimes, the power of personalization goes beyond the direct sale. A little ingenuity can go a long way. Let’s look at the way one automotive manufacturer combined 1:1 printing with creative marketing to boost its sales significantly. Buick wanted to boost sales of its vehicles, so it came up with a creative idea. It mailed a series of personalized direct mail pieces that allowed consumers to{...} Keep Reading...

One-Two Punch Delivers Results

February 16th, 2015

Want to increase the results of your direct mail campaigns? Try a combination of print and email. It’s a powerful “one, two” punch that can really deliver. Why would having an email address make such a difference? Let’s look at three reasons. Customers who provide email addresses tend to be more engaged with your company. Not that providing the email address, in itself, makes the customer m{...} Keep Reading...

Are Your Response Incentives and Marketing Goals Properly Matched?

January 13th, 2015

When prospecting, many marketers use some kind of incentive to boost response. But let’s face it. Not all incentives are created equal. To be successful, you need to put as much thought into the incentive as you do into your list, your creative and your message. You also need to match the value of the incentive to how much the response is worth to you. When one company wanted to add more value-{...} Keep Reading...