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Ways Color Makes You Money

October 16th, 2014

When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But color packs a punch in letters, product brochures, and other text-heavy documents, too. What makes color so powerful? Here are just a few of the benefits that color provides: Increases recall dramatically. Studies show that color increases recalls in the 80% range. G{...} Keep Reading...

What’s Your Brand Identity?

September 16th, 2014

What is your company’s brand identity? Do you even know? Whether you realize it or not, all of the choices you make, from the colors on your business card to the graphics on your mailer, create a brand identity in the eyes of your customers and prospects. Let’s look at a few of the brand elements you should be paying attention to. Color. The colors you choose for your marketing materials should{...} Keep Reading...

Use Multi-Touch Campaigns Boost Response Rates

August 13th, 2014

One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. This approach uses multiple contacts with the same or different media to build your message over time. Often, these contacts are layered in three stages: 1. Priming the pump (“Watch for our exciting offer!”) 2. Presentation of the message 3. Follow-up or reminder to respond This {...} Keep Reading...