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Are Your Response Incentives and Marketing Goals Properly Matched?

January 13th, 2015

When prospecting, many marketers use some kind of incentive to boost response. But let’s face it. Not all incentives are created equal. To be successful, you need to put as much thought into the incentive as you do into your list, your creative and your message. You also need to match the value of the incentive to how much the response is worth to you. When one company wanted to add more value-{...} Keep Reading...

Colors Equal More Direct Mail Opens

January 13th, 2015

Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study found that 69% of people are more likely to open a mail piece with color text and graphics on the front than they are when the envelope is plain.* Adding color can make a huge difference in your bottom line. Even if your conversion rate remains the same, by doubling the n{...} Keep Reading...

Multichannel Marketing Means Mobile Optimization

December 28th, 2014

According to data from Campaign Monitor, more email is now opened on a mobile phone than any other device.   Here is a look at email activity in 2013: 41% mobile 28% desktop 22% webmail This data is based on more than 1.8 billion email opens with nearly 22 billion email recipients.  Hubspot also notes that 69% of mobile users delete emails that aren't optimized for mobile. This is da{...} Keep Reading...