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Highlight Color Brings in the Dollars

November 13th, 2014

While color is a powerhouse in any type of marketing, you don’t always have to use four-color process to improve your response rates. In fact, the State of California Franchise Tax Board (FTB) shows that strategically placed highlight color can result in huge bottom line benefits, too. The California FTB produces more than 14 million personal income tax returns each year. It used to send out st{...} Keep Reading...

4 Steps to Deepening Customer Loyalty

November 13th, 2014

Your customers are your most precious assets, so here are some great ideas for hanging onto them. In this post, we want to look specifically at how 1:1 printing can be used to increase customer loyalty and achieve your marketing goals. 1. Get to know your customers. The more you know about your customers, the more relevant you can make your communications. When customers see you put forth t{...} Keep Reading...

Ways Color Makes You Money

October 16th, 2014

When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But color packs a punch in letters, product brochures, and other text-heavy documents, too. What makes color so powerful? Here are just a few of the benefits that color provides: Increases recall dramatically. Studies show that color increases recalls in the 80% range. G{...} Keep Reading...