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Use Multi-Touch Campaigns Boost Response Rates

August 13th, 2014

One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. This approach uses multiple contacts with the same or different media to build your message over time. Often, these contacts are layered in three stages: 1. Priming the pump (“Watch for our exciting offer!”) 2. Presentation of the message 3. Follow-up or reminder to respond This {...} Keep Reading...

Maximize Your Marketing Dollars with This Simple Tip

August 13th, 2014

It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use customer surveys. What makes customer surveys so effective? They make customers feel valued. They provide an opportunity to learn {...} Keep Reading...

High-Performing Companies Focus on Personalization

July 14th, 2014

What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on personalizing customer experiences and using metrics to drive the creation of their creative. According to Adobe’s “Digital Roadblocks: 2014,” when asked about their most important success factors, marketers gave the following answers: Their CEO understands mar{...} Keep Reading...