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High-Performing Companies Focus on Personalization

July 14th, 2014

What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on personalizing customer experiences and using metrics to drive the creation of their creative. According to Adobe’s “Digital Roadblocks: 2014,” when asked about their most important success factors, marketers gave the following answers: Their CEO understands mar{...} Keep Reading...

Are You Listening? Or Just Talking?

July 14th, 2014

In your marketing communications, are you building relationship or just selling? What was your last mailing? Was it a catalog? Promotional offer? Sales letter? That’s one-way communication. True communication is a two-way street that involves both speaking and listening. If you are doing more talking than listening, how do you start a conversation? Here are some ideas. Send out printed surv{...} Keep Reading...

Tear-Off Cards Make Responses Easy

July 14th, 2014

Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank? Or do you pre-fill them with readily available information (recipient’s name, address, product serial numbers, seminar dates) to make responses as easy as possible? If you are sending blank forms, you are leaving money on the table. Why? Because the more steps recipients must ta{...} Keep Reading...