We've got the marketing products you need, and the marketing expertise you've been looking for!

Hot off the Presses!

What’s Your Brand Identity?

September 16th, 2014

What is your company’s brand identity? Do you even know? Whether you realize it or not, all of the choices you make, from the colors on your business card to the graphics on your mailer, create a brand identity in the eyes of your customers and prospects. Let’s look at a few of the brand elements you should be paying attention to. Color. The colors you choose for your marketing materials should{...} Keep Reading...

Use Multi-Touch Campaigns Boost Response Rates

August 13th, 2014

One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. This approach uses multiple contacts with the same or different media to build your message over time. Often, these contacts are layered in three stages: 1. Priming the pump (“Watch for our exciting offer!”) 2. Presentation of the message 3. Follow-up or reminder to respond This {...} Keep Reading...

Maximize Your Marketing Dollars with This Simple Tip

August 13th, 2014

It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use customer surveys. What makes customer surveys so effective? They make customers feel valued. They provide an opportunity to learn {...} Keep Reading...