We've got the marketing products you need, and the marketing expertise you've been looking for!

Hot off the Presses!

Creating Realistic Project Deadlines

April 21st, 2014

When you start a new print project, you want to hit your deadlines, keep your sanity, and make your customers happy. Fortunately, the right amount of planning will make sure that you keep your sanity and your clients. For your audience to receive the printed piece on time, ask yourself the following questions: When do you want your audience to receive the piece? Who will be writing the te{...} Keep Reading...

Setting Realistic Expectations for Personalization

April 21st, 2014

According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty by 38%. What does this mean for you? Are these numbers that you, as a marketer, should expect to be hitting? Not necessarily. Even the most compelling case studies show a wide range of metrics, with suc{...} Keep Reading...

Best Practices in 1:1 Printing

March 11th, 2014

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors can dull your results. Maybe the offer is great, but the design is so uninteresting that nobody reads it. Or the headline is snappy and the design is great, but ther{...} Keep Reading...